Your Source for Brand Activation and Event Custom Branding
Epic Party Team is your top source for custom branding and brand activation. Many of our rental items such as, bars, arcades, games, furniture, decor, and signage solutions can be custom branded. We brand and install in house. We also offer custom artwork creation as well.
Reference our gallery of branding examples below for inspiration! We will make your vision come to life!
Access our Branding Guides Here:
Bars and Bar Backs Branding Guide
Arcades & Games Branding Guides
If you want a totally CUSTOM look and feel for your event, you need to do custom branding on your bar rentals, game rentals, and event decor. Epic Party Team’s in house graphics team will totally make your event look and feel custom! We can add your logo, photo, or design to almost any type of item in our inventory.
5 Benefits of Custom Brand Activation & Launch Parties
The greater Phoenix valley area is one of the top locations for business startups. More than 6,100 new businesses were created from 2014 to 2018, and that number is only going to grow as new technology and a recovering economy ignite the market.
With all of that growth, there will be some expected competition. It does not matter if you are creating a new Asian/Western fusion restaurant or an eco-friendly biofuel industrial concern, getting your name out there to potential clients, investors, and partners requires some work. That is precisely why you need a brand activation event like a launch party for your new business.
Brand Activation vs. Brand Launch Party
This is an “I’ll scratch your back if you scratch mine” kind of relationship. Brand activation is a solid campaign usually involving different marketing pathways like social media, advertising, B2B promotions, and anything else that gets your brand some recognition.
Brand launch parties are more specific. They are part of the overall brand activation strategy but reserved for a particular time, place, and target market. For example, a new personal cosmetic brand may host a poolside party at a Spa & Resort during a jam-packed holiday to capture high paying clients, whereas a new Harley Davidson may hold an event at a bar during a motorcycle rally with “bad boys” riding their hogs as a celebrity promotion. It all comes down to your brand identity and target market.
5 Benefits of Brand Activation Launch Parties
1 – Promotes Your Brand Vision
Brand launch party event planning is the perfect opportunity to engage with those clients you want to turn into loyalists. The influencers you want to spread the word about your brand’s vision for the future. This is your chance to share what makes your product, service, or value proposition so unique so you can set the tone for your business in the community.
2 – Get to Know Your Clients
There is no greater marketing or advertising advantage than user-generated content. Hosting a corporate event or brand launch party allows you to get face time with clients and partners who will share their opinion of your business with their friends, family, coworkers, and online following. The better your impression with them, the wider your brand reaches.
3 – Leverages Social Media
Social media advertising is not going away anytime soon. If you are a new business needing to drum up visitation, you need attractive photo and video content with stunning party settings, custom banners, engaging lighting, other features that will be shared all over your guest’s Facebook, TikTok, Twitter, and Instagram accounts.
4 – Generates Press
A well-planned brand activation strategy almost always includes some kind of partnership. Hosting a launch party for your new local toy store could collaborate with a Children’s hospital where 10% of all toys purchased over the next year get donated to their Cancer wing. The point is to generate a news story that gives your audience a good feeling about your brand will skyrocket your potential returns.
5 – It’s Fun!
Sometimes a brand launch party is just that – a party. You have been working hard for years to raise funds, iron out staffing issues, and secure your business location. Why not relax and enjoy a night of celebration?
Where to Get Started
When you are ready to get your groove on with all the decorations, features, and custom branding needed for your next event, reach out to our experts at Epic Party Team in Phoenix. We have years of experience crafting incredible corporate and brand events all over the valley.
With only a quick phone call, you will get access to arcades, custom seating, accents, amusements, branding opportunities, and anything else you could want to toast the achievement of your new startup finally becoming a reality.
Check us out online at epicpartyteam.com to see the various party rental options available, and follow us on Insta @epicpartyteam for the latest updates on all the brands we have helped grow. We cannot wait to set the stage for the next step in your brand activation strategy.
Epic Party Team specializes in delivering unforgettable experiences through brand activation with custom branding, catering to a diverse range of events including weddings, corporate gatherings, bar mitzvahs, and bat mitzvahs. With a keen understanding of the power of branding, they seamlessly integrate client logos, colors, and themes into every aspect of the event, transforming ordinary spaces into immersive brand experiences. From the moment guests enter, they are enveloped in a world where the brand identity comes to life, creating a lasting impression that resonates long after the event concludes.
One of the standout features of Epic Party Team’s brand activation services is our versatility in customizing branding elements to suit the unique needs and preferences of each client. Whether it’s adorning bars with bespoke signage, imprinting dance floors with company logos, or incorporating brand messaging into interactive games, they offer a plethora of options to ensure that every touchpoint reflects the client’s brand identity cohesively. This attention to detail not only enhances the overall ambiance of the event but also reinforces brand recognition and loyalty among attendees.
Epic Party Team understands that signage plays a crucial role in guiding guests and reinforcing brand presence throughout the venue. By integrating branding seamlessly into every aspect of the event, from the décor to the entertainment, Epic Party Team ensures that each occasion becomes a powerful platform for brand promotion and engagement, leaving a lasting impression on guests and stakeholders alike.
